Music Mediation as a Game Changer

Envisioning the Music Sector in 2035

Authors

  • Irena Müller-Brozović Anton Bruckner Private University / Bern University of Applied Sciences
  • Hans Georg Nicklaus Institute for the Theory and History of Music, Anton Bruckner Private University, Linz
  • Lydia Grün University of Music and Theatre Munich, Germany
  • Annemarie Mitterbäck Music Scapes, Vienna, Germany
  • Beat Fehlmann Academy of Music, Nendeln, Liechtenstein
  • Anke Schad-Spindler Institute of Cultural Policy and Cultural Management, EDUCULT, Vienna, Austria
  • Norbert Tragwöger Bruckner Orchestra, Linz, Austria / Brucknerhaus, Linz, Austria

DOI:

https://doi.org/10.71228/ijmm.2026.57

Keywords:

music mediation, cultural transformation, institutional change, cultural policy, diversity

Abstract

Music mediation is increasingly being positioned as a transformative force within the music sector. This panel discussion, held at the Anton Bruckner University in Linz, explored how music mediation might act as a “game changer” in the face of societal, technological, and political transformations. Experts from orchestras, universities, cultural policy, and independent practice reflected on future scenarios for 2035, addressing structural change, resource allocation, digitalization, and superdiversity. Key themes included structural transformation, the integration of participatory and diversity-sensitive approaches, and the role of music mediation as a fundamental attitude. The discussion emphasized the urgency of embedding questioning and collaborative practices in higher education, fostering resilience and democratic values, and making the impact of music mediation measurable and visible.

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Published

2026-07-21

How to Cite

Müller-Brozović, I., Nicklaus, H. G., Grün, L., Mitterbäck, A., Fehlmann, B., Schad-Spindler, A., & Tragwöger, N. (2026). Music Mediation as a Game Changer: Envisioning the Music Sector in 2035. International Journal of Music Mediation, 3(1). https://doi.org/10.71228/ijmm.2026.57