(Mis)representation of Gender in Digital
Classical Music Mediation
Irina Kirchberg
Centre Collegial de Transfert des Technologies en Art et engagement social (Artenso), Faculté de musique, Université de Montréal, Montréal, Canada
Correspondence: irina.kirchberg@umontreal.ca
Abstract
Building on the research of Octobre and Patureau (2018), this article invites reflection on the treatment of gender issues in digital mediation formats developed by music mediation organizations and concert promoters. Studies in the sociology of artistic work (Coulangeon and Ravet 2003; Buscatto 2007; Bousquet et al. 2018) consistently show that music fields – be it classical, jazz, or pop – are affected by a dual gender segregation: horizontal (gender distribution based on the type of employment) and vertical (lower access to leadership positions). One might assume that producers of digital mediation formats, who advocate for values such as coexistence, social inclusion, and agency (Perez-Roux and Montandon 2014; Carrel 2017), and who are aware of the normative and prescriptive effects of educational resources (Octobre 2014), would question these boundaries. The ‘counting’ and analysis of ‘cases’
derived from the systematic examination of approximately one hundred accessible online digital formats produced by music production and dissemination organizations will demonstrate that this is not the case.
Dans le sillage de l’ouvrage dirigé par Octobre et Patureau (Octobre et Patureau 2018), cet article engage à une réflexion sur le traitement de la question du genre dans les dispositifs numériques de médiation produits par des organismes de diffusion et de production musicale. Les études en sociologie du travail artistique (Coulangeon et Ravet 2003; Buscatto 2007; Bousquet et al. 2018) ne cessent de montrer que l’ensemble des mondes de la musique, aussi bien classiques que jazz ou pop, est traversé par une double ségrégation genrée horizontale (répartition sexuée selon le type d’emploi) et verticale (moindre accès aux postes à responsabilités). On pourrait imaginer que les producteurs de dispositifs numériques de médiation de la musique, portant des valeurs de vivre-ensemble, d’inclusion sociale et d’agentivité
(Perez-Roux et Montandon 2014; Carrel 2017), et conscients des effets normatifs et prescriptif des supports éducationnels (Octobre 2014), viennent questionner ces frontières. Le « dénombrement » et l’analyse de « cas » tirés du dépouillement systématique d’une centaine dispositifs numériques consultables en ligne et produits par des organismes de production et de diffusion musicale permettront de montrer que tel n’est pas le cas.
Im Anschluss an die Forschung von Octobre und Patureau (Octobre und Patureau 2018) regt dieser Artikel zu einer Reflexion über den Umgang mit der Geschlechterfrage in digitalen Vermittlungsformaten an, die von Musikvermittlungsorganisationen und Konzertveranstaltern entwickelt wurden. Studien zur Soziologie der künstlerischen Arbeit (Coulangeon und Ravet 2003; Buscatto 2007; Bousquet et al. 2018) zeigen immer wieder, dass die Musikbereiche – sowohl klassische als auch Jazz- und Popmusik –
von einer doppelten geschlechtsspezifischen Segregation betroffen sind: einer horizontalen (geschlechtliche Verteilung je nach Art der Beschäftigung) und einer vertikalen (geringerer Zugang zu Führungspositionen). Man könnte annehmen, dass die Produzenten digitaler Vermittlungsformate, die Werte wie Zusammenleben, soziale Inklusion und Handlungsfähigkeit vertreten (Perez-Roux und Montandon 2014; Carrel 2017), und sich der normativen und präskriptiven Wirkung von Bildungsressourcen bewusst sind (Octobre 2014), diese Grenzen hinterfragen. Die „Zählung“ und Analyse von „Fällen“, die aus der systematischen Auswertung von rund hundert online zugänglichen digitalen Formaten stammen werden zeigen, dass dem nicht so ist.
Keywords
Cultural mediation, digital, music, gendered stereotypes, gender relations
Since the early 2000s, music institutions have been throwing themselves into the production of digital cultural mediation devices that, in music, can take on various forms, from the least interactive video clips2to the most immersive vidéo 360°3, along with gaming platforms4, podcasts5, listening guides6, and more. These digital music mediation devices represent a “burgeoning resource” (to paraphrase what is stated in Quebec’s policies on educational success [Ministère de l’Éducation et de l’Enseignement supérieur 2017, 60]) which, in Quebec, is due to the sharp increase in digital development plans7, as well as the growing number of training programs organized by professional orders for their members. Thus, in 2017-2018, the Conseil Québécois de la Musique (CQM) established leadership cohorts (Cohorte Leadership numérique [CQM 2017]) for reflecting on how digital technologies are used in cultural mediation in music and in training courses in the field (Grand Rendez-vous de la musique [CQM 2019]). Many organizations consider that “the capacity of institutions to be in sync with contemporary society” (Beudon 2014) depends on their ability to go digital. This belief is connected to their growing interest in music mediation (Kirchberg 2020).
Following in the footsteps of museums (Montpetit in Casemajor et al. 2017), classical music institutions have initiated a change of direction aimed at opening their premises to audiences with more diverse socio-demographic profiles than those repeatedly identified in sociological surveys. The average age of the classical music audience is over 60, with high levels of educational and economic capital (Dorin 2018; Donnat 2010). With this aim as a starting point, Quebec’s musical community, which had already developed arts education initiatives, shifted its interest to cultural mediation. As is often the case when the term mediation is introduced into cultural institutions (Lussier 2015), these organizations initially grasped the audience development potential of this practice, closely associating it with their programming and its dissemination (Kirchberg 2018). At first, these institutions favoured hermeneutic mediation (Lacerte 2007) in which mediators acted as interpreters to pass on knowledge about the works.
In Quebec (Kirchberg 2018) as in France (Pébrier 2020), music production and dissemination organizations have thus tended to link mediation to teaching, in an institutional understanding of cultural mediation, associating it closely with goals of knowledge transfer (Kirchberg and Duchesneau 2020; Beauchemin, Maignien, and Dugay 2020). More recently, the civic aspect of mediation has penetrated institutions and become associated with notions of social inclusion and equity. In this sense, mediation also refers to:
[…] creating spaces where audiences feel respected and seen for their differences, first and foremost for the attention paid to them and for the hospitality shown by the institution that welcomes them, that seeks to explain, to inform, to translate. [...] This implies creating spaces for encounters between the audience and the work, the audience and the cultural institution, the audience and other visitors. In short, it means ensuring that these cultural venues are also public spaces (Rasse 2001, 75)
Concerns about everyone (no matter their background, gender, physical condition, skin colour, language, sexual orientation, etc.) being able to participate in cultural life have now come to be closely associated with music mediation initiatives.
Therefore, cultural mediation within music organizations sits at the crossroads of performing and/or introducing the works inspired by so-called active teaching approaches, and projects promoting values of otherness, social inclusion, and participant empowerment (Kirchberg 2020). It can thus be concluded that, in the context of mediation activities, music institutions present themselves as agents of transformation of the power relations in society. What, then, of the way in which gender relations are dealt with in the classical music world today, and more specifically, in the digital devices for music mediation?
Studies on cultural practices in France and Quebec show a constant feminization of amateur musical practices. Women attend music institutions more frequently (Donnat 2005), are more involved in amateur instrumental practice (Octobre 2005), and play a central role in the transmission of artistic practices within the family. Yet studies in the sociology of arts work (Coulangeon and Ravet 2003; Buscatto 2007; Bousquet et al. 2018) constantly show that a double segregation, horizontal and vertical, spans the whole music world, whether classical, jazz, or pop. Thus the music milieu “helps produce and legitimize the gendered hierarchies at work in Western societies” (Buscatto 2016).8
One could well imagine that producers of digital devices for music mediation, with their values of social coexistence (le vivre-ensemble), social inclusion, and agency (Perez-Roux and Montandon 2014; Carrel 2017), conscious as they are of the normative and prescriptive effects of educational media (Octobre 2014), would question these social gender relations in the music milieu. Following the example of articles listed in the books Normes de genre dans les institutions culturelles and Sexe et genre des mondes culturels, collected by Octobre and Patureau (Octobre and Patureau 2018; Octobre and Patureau 2020), this text offers a reflection on how the gender question is dealt with in the digital devices designed for music mediation by music production and dissemination organizations.
From a Foucauldian perspective, these digital mediation media must be considered “a resolutely heterogeneous arrangement of statements and visibilities that itself is a result of involving a set of means called upon to function strategically within a given situation or force-field (Vouilloux 2008, 15-31). This article aims to show how gender relations at play in the music world are embedded in digital interfaces, based on appropriation and partial restitution of knowledge about music. We hypothesize that power dynamics based on gender relations are embodied in the arrangement of the images, vocabulary, and musical excerpts that make up these devices. What are the gendered representations of the music world within which users of these are obliged to evolve because of how these digital music mediation devices – fundamental forms of “knowledge-power” – are structured? As Foucault wrote in 1972:
Power relations (with the struggles that pervade them or the institutions that maintain them) do not simply facilitate or hinder knowledge; they do not merely favour or stimulate it, distort or limit it; power and knowledge are not linked to each other by the mere interplay of interests or ideologies; therefore, the problem is not simply to determine how power subordinates knowledge and makes it serve its own ends, or how power superimposes itself on knowledge and imposes ideological content and limitations. No knowledge is formed without a system of communication, recording, accumulation, and displacement, which is itself a form of power and is linked, in its existence and functioning, to other forms of power. Conversely, power is not exercised without the extraction, appropriation, distribution, or retention of knowledge. On this level, there is not knowledge on one side and society on the other, or science versus the state, but only the fundamental forms of “knowledge-power”. (Foucault 1972, 283)
In a 2018 article, Samuel Chagnard conducted a case study based on the section of the Orchestre de Paris website specifically targeted at “adults who are simply music lovers or even complete neophytes, who want to understand a little about what makes an orchestra” (Chagnard 2018). His investigation of social gender relations shows how the intentions behind a mediation activity can be usurped by the device put in place, thus reinforcing the very social representations meant to be changed. Based on a content analysis of 152 digital music mediation devices (see methodology), we set out to answer this question: are the digital music mediation devices produced by music dissemination and production organizations gender neutral? What do they reveal about the world of music?
Methodology
This article draws from work begun in spring 2018 by the Music Mediation Partnership Study (P²M), in close collaboration with the Conseil Québécois de la Musique. By adopting an inductive approach that stems from an analysis of the productions available on the internet, our team’s goal was to offer a description of the digital music mediation devices used by music producers and disseminators. Michel Duchesneau and Irina Kirchberg, respectively professor and invited professor at the Université de Montréal’s Faculty of Music, conducted this research in the context of receiving SSHRC Partnership Engage funding. Research assistants Justin Bernard, Elsa Fortant, Pierre-Luc Moreau, Heloïse Rouleau participated in developing the analysis grid applied to the devices and completed the painstaking work of collecting and studying the devices. Our thanks to all of them.
Due to the language skills of the team members working on this project, the study intentionally focuses on devices produced in France, Canada and Germany by production or dissemination organizations. Between 2018 and 2020, we have therefore systematically examined the platforms of such organizations, the lists of which have been drawn up on the basis of consultations with national orchestra associations and musicians’ rights organizations. In September 2020, the critical repertoire of digital mediation devices compiled on the basis of this research totaled 261 devices. The analyses presented in this article are based on the enumeration, systematic analysis, and study of ‘cases’
drawn from the 152 digital devices designed by organizations producing and disseminating mainly ‘classical’ musical repertoires (and excluding devices created by educational institutions or individuals).
The limits of our corpus, as well as the analysis grid applied to it, are made clear by the three terms used in the title of this research project, namely “digital” “devices” for “music mediation”. Firstly, the term “device” expresses the ‘means to an end’ of an apparatus, in other words within an environment where prescription and latitude meet. The criteria for considering a device digital have been limited to considering any device available on the web that is not wholly printable and whose transformation into a physical format would not limit the use of any of its components. Websites and applications were included in our study, but not off-line devices. Therefore, educational guides published online in PDF format do not meet this definition of a “digital device”
and are not included in the corpus presented here. Secondly, given the vast scholarly differences in how cultural mediation is understood, our team decided that the devices linked to concert promotion – in our view closer to communications or publicity – or the online publishing of documents illustrating an activity being carried out online – considered to be archival or associated with promoting the brand of the institutions in question – would not be included in the corpus, because they did not reveal a cultural mediation process as defined at the beginning of this article. Lastly, all the digital devices listed refer to music as a “total musical fact" (Green 2006). This clarification draws attention to the fact that these digital devices are not based solely on presenting the structural components of the music analyzed (akin to what we call “music theory”), but also on exploring repertoires by approaching, among other things, the works’ associated sociocultural, political, economic, and historical contexts.
Each device that met these three criteria was subjected to an analysis grid of 70 questions (multiple choice, either preformed or open), divided into nine main categories. This analysis grid was used to critically think through our corpus, built with a MySQL database using the Django platform to integrate descriptive sheets for each device identified. The critical catalogue of digital music mediation devices compiled on the basis of these data sheets collates information on the form, content, access mode, production costs, and production schedule of such systems, among other things. The choice was made to base the analyses on a French-language bibliography rooted in sociology and devoted to the analysis of gendered discrimination in the world of culture and, more specifically, music.
“Men Set the Tone”
Analysis of these digital devices for music mediation shows that most contribute to downplaying the presence of women in the music world. There are more than twice as many devices featuring no female characters (people, animals, anthropomorphic instruments) than there are with no male characters (65 devices with no women, 30 devices with no men).9
There are many more men and male characters in these digital devices than women and female characters, or characters whose gender is not set by gendered traits. Within the corpus, there are 379 characters who are men, compared to 291 who are women, and just 19 whose gender cannot be determined (see Table 1). This under-representation is similar in terms of drawn characters (people, animals, and anthropomorphic instruments)
whose gender is indicated by adding gendered traits (215 animals and anthropomorphic instruments associated with male gender compared to 84 associated with female gender, and 69 of unspecified gender).
Female gendered traits
Male gendered traits
No gendered traits
TOTAL
Humans on screen
291
379
19
689
Drawn characters (anthopomorphic people, animals and instruments)
84
215
69
368
TOTAL
375
594
88
1057
Table 1. Gender distribution of musicians, actors, characters, and anthropomorphic instruments shown on screen in these devices.
These digital mediation devices digitally reproduce an already widely-analyzed initial mechanism for ousting women from the arts world. In her 2019 article devoted to music teaching manuals, Caroline Ledru shows that it is still possible in the 21st century to complete an entire musical education while totally ignoring female creators (Ledru 2019). In the digital mediation devices observed in this study, the music world finds itself once again mostly cut off from the presence of women.
Gendered Vertical Segregation
An analysis of the male/female breakdown of the top ten on-screen functions featured in digital mediation devices confirms that male representation dominates (see Table 2).
Cultural mediators and narrators are mainly men. This is even more true given that the numbers conceal a much more unbalanced male/female distribution than the ratio of one female mediator to two male mediators. The visibility of on-screen female mediators is in fact solely due to the figure of Camille Villanove (and her three series Allez raconte, Camille! and Melomaniac), while Clément Lebrun, Xavier Rockenstrocly, Yan England, Patrice Belanger, Bernard Chapelle, and others share the screen on the male mediator side (P²M and CQM 2019).
Actors
Women
Men
Total
Cultural mediator
20
44
64
Instrumentalist
28
29
57
Conductor
18
17
35
Singer
17
7
24
Composer
0
22
22
Personalities featured on screen
114
164
307
Table 2. Male/female breakdown within the five professions most frequently featured on screen in digital music mediation systems.
Musical life is thus deciphered and recounted in these digital mediation devices by a man’s “voice/approach”.10
What’s more, the data shows that the predominance of men is not achieved in the same way depending on the music professions featured. Prestigious professions “become masculine” (Détrez and Piluso 2014, 30) and the others typically become feminine. Women embody nearly three out of four singers, while none of the women featured on screen is a composer.11 When composer John Rea is invited to talk about the decisive encounters of his career in a clip where the names and photos of these mentors are inserted, only “this other woman composer... well, artist” (SMCQ 2015) is mentioned, but she remains anonymous and faceless (unlike, for example, “the great Canadian composer John Weinzweig”). Merely mentioning the names of female creators remains difficult. While Handel, Mozart, Tchaikovsky, Debussy, Britten, and Moneim are all represented in the Opera Play application (Opera Play 2018), only Ana Sokolović is mentioned.12
Similarly, in another device, to illustrate the process of variation13, a mediator lists the names of authors (Queneau), visual artists (Warhol), and composers (Beethoven, Bach, Debussy) without ever naming a single woman.
And what of conductors? Those familiar with Hyacinthe Ravet’s work (Ravet 2015; 2016) might be surprised by the apparent parity illustrated by Table 8. Once again, these numbers are nothing more than a distortion created by the dynamism of pioneering women (conductors or assistant conductors) who make their own series of devices. Insula Orchestra’s conductor, Laurence Equilbey, is featured in 16 of the 18 devices featuring female conductor characters. The conductor is an important protagonist in the Log Book / Journal de bord14. The same willingness can be seen in Dina Gilbert, who is present in 6 out of 7 devices featuring women assistant conductors15. The role of conductor is so much more systematically embodied by men that in the Petit guide du spectateur16
produced by the Insula Orchestra, the conductor is presented as a man (see Figure 1), even though, as just mentioned, the orchestra’s own conductor is Laurence Equilbey, a woman17.
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